Business Model

We take great pride in our products and operate our business with meticulous care. Samson has built a vertically integrated wholesaler and manufacturer business model along with comprehensive logistics and delivery capabilities which cater to all our customers’ needs. This robust and time-tested business model provides a competitive advantage in the industry by leveraging large-scale and cost-effective manufacturing facilities to support our business.

The following five major pillars of our business model enable us to provide a one-stop solution for our customers and help our businesses grow in parallel.

Broad Product Offerings

We have the capabilities to develop and produce a comprehensive range of products for our customers. We strive to perfect our products with innovation, functionality, quality and affordable prices.

Operational Efficiency

Our manufacturing facilities are equipped with state-of-the-art production lines maintaining a highly competitive cost structure and great efficiencies. The use of sophisticated technology increases production capacity, reduce wastage and improves product quality.

Advanced Logistic and Warehouse

Our “consolidated direct container” service allows our customers to receive mixed furniture shipments directly from our manufacturing facilities, providing greater flexibility with custom-made orders for different containers as well as reducing customers’ carrying cost of inventory. Overall, resulting in greater operating efficiency.

Experienced Management Team

Our management team is experienced with multilevel international backgrounds and expertise in the furniture industry. We believe it is this breadth of management expertise that has enhanced our position in the furniture market and our ability to meet customers’ needs.

Market Leader in Furniture Industry

With more than two decades of experience in the global furniture industry, we have become a market leader in manufacturing and marketing of high-quality furniture. Our proven track record, innovative technical knowledge and close relationships with our customers and suppliers have given us the competitive edge to seize every golden opportunity.