Vision, Mission & Value

With today’s challenging business environment, Samson’s continuous strive for success is driven by a common goal - To maintain and strengthen our position as one of the leading players in the global furniture market. By increasing our market share with both branded and OEM businesses, we set new standards in the industry and further enhance our competitiveness.


Our vision to become a global leader in the furniture industry is supported by our success in meeting customers’ needs to deliver top quality furniture at affordable prices and caring customer service.


Our mission is to continue to build a sustainable business by manufacturing and marketing premium furniture for better living so that long-term values can be created for both our customers and shareholders.


We value our strength to serve our customers with a comprehensive range of products which are elegantly designed, high quality level and cost effective. We will further enhance our position as an industry leader and expand our market share globally.